A vintage-inspired truck logo design by blazzevic From selling, repairing, manufacturing, or distributing cars and tires to automotive websites and apps, there is not a “one size fits all” design idea when it comes to selecting the best design for you. Here are some key points to provide a little background into logo design.ĭesign for your brand.
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You can find a more comprehensive summary in our guide on How to design a logo.
Logo design is a specialized part of graphic design that incorporates aesthetics, branding & marketing, composition, color theory, typography and artistic skill. Luckily you can rely on us to give you a crash-course (no pun intended) into creating and owning your design. The fundamentals of logo designĮntering into the world of automotive logo design without any experience can be an intimidating experience. To the customer, this will carry over into their image of the company. The use of metal on metal here really helps to demonstrate a feeling of strength and integrity in the design. In this design, we see the use of a bold font imprinted on a solid metallic backdrop. Even if your company was recently founded, a classic logo can be a great way to show traditional values and a connection to the classic side of the industry. If you value the classic tradition of the automotive industry and want to showcase this in your logo design, a rustic, traditional logo will go a long way towards showing this in your design.Ī classic logo is great for connecting with automotive enthusiasts and customers who share a similar passion for the history of the industry. Let’s hit the accelerator and have a look at some podium leading examples of each style. For example, a modern logo could mesh together well with a metallic logo to provide an extra impact. While these logos feature different design elements, it’s important to note that the styles can be blended together to create a stronger impact. However, even with differences in the market niche, there are a few styles that have a significant impact in the industry:
For example, a car or truck sale company will likely present a different theme to a motorbike shop or a repair or manufacturing institution. Not every logo in the automotive industry will have the same design traits. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Think about how your company started, is there something unique to your brand that can be displayed in your logo? Is your business modern and state-of-the-art or are you all about classic and vintage cars? Get it in your logo design to show customers both what you do and why you do it.īy completing this form, you agree to our Terms of Service and Privacy Policy. Demonstrating what industry you’re in is important, but you don’t want to simply blend in and be too similar to competitors. Strength, simplicity, and class are all important characteristics in the automotive industry and you’ll want to make sure these traits are displayed in your logo.īe aware that you still want to stand out though. You’ll also want to keep things pretty simple―don’t have too much going on to confuse the customer.
Notice that both the Ford and Toyota logos feature strong and timeless metallic design, which makes them instantly recognizable as automotive companies. Your logo belongs in the automotive world so you need to ensure customers are aware of this when they look at it.
The originality and unique design of these logos is largely what gives these brands an edge, but it’s also the way they show customers their strength and integrity. What is it about these designs that keeps them ahead of the competition? In a competitive world, companies like Ford and Toyota have survived and thrived with largely unchanged logo designs. Think of some of the most famous car logo designs out there.
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Your design needs to attract and persuade customers through strong visuals, show the inspiration behind what you do, and stand out in a world full of competitors trying to overtake you (pun intended).īelow we’ve put together some of the hottest car logo ideas out there to help provide you with the inspiration you’re looking for when it comes to your automotive logo design. Your logo is the front door of your company, it’s the welcome mat customers get when they look you up online or see the front door of your store. How do you show your customers they are making the right car purchase before you’ve even handed over the keys? How do you show them that your repair shop is the best in town? Having an effective automotive logo design for your business can go a long way towards demonstrating the personality and credibility of your brand.